“Marketing is not advertising. And it’s not generating awareness. Marketing is an integral, strategic function that drives your business.”
- Sergio Zyman, Chairman Zyman Group, former CMO Coca-Cola
“The management process responsible for identifying , anticipating and satisfying customer requirements profitability.”
- The Chartered Institute of Marketing
“Marketing is satisfying needs and wants through an exchange process.”
– Philip Kotler, Kellogg Graduate School of Management
All of these statements are true…and then some…
We believe that all companies are marketing companies.
We believe in “Big M” Marketing,” meaning all 4 P’s of marketing: Product, Price, Place and Promotion.
We believe that Marketing is way more than a pretty logo, a nice brochure, advertising and a slick website (although those things help).
Regardless of what you’re selling, at the end of the day we believe Marketing is about business…identifying a need in the marketplace and fulfilling it profitably.
Whatever it takes to make that happen…THAT is Marketing, and Zero Hour can help.
