We’re all in business to sell something to somebody. It could be a product or it could be a service. And your customers might be other businesses or individual consumers. And chances are you’re not alone out there in the marketplace. Whether it’s a battle for market share, mind share or wallet share, there are other companies selling products and services to your customers.
To us, it all comes down to providing value to a customer: understanding what value means to them, communicating that value proposition, and then delivering the value in the actual product or service.
Zero Hour will help you translate customer needs, wants and desires into products and services that are positioned, priced and promoted appropriately.
Services include:
Market Requirements
Developing customer-centric offerings is essential to the success of your products and services. Zero Hour will make sure that your customer is front and center in the product development conversation by providing comprehensive market requirements to guide your development efforts. We will aggregate user and customer feedback and market research into concise conclusions and direction. And we will develop use cases and user profiles to clarify, with specificity, the type of customer you are targeting, how they behave, and what features and enhancements they require.
Competitive Landscape Analysis
Do you have a deep understanding of who is competing for the hearts, minds and wallets of your product or service? Who are they, what do they offer, what are the features and benefits, how are they priced, how are they distributed – all critical questions that can help drive the acceptance of your products and services.
Zero Hour will help you scrutinize the competition and analyze their strengths and weaknesses. We produce competitive landscapes that identify potential threats, opportunities and undeveloped markets. Then, we use that intelligence to enhance your offerings.
Product Positioning
After developing a deep understanding of your market, competition and customers, Zero Hour will work with you to craft strategic positions for your products, services and company. Through proper positioning, we can start the process of building a sustainable, defensible foundation for all communications.
Pricing
There are many ways to “skin the pricing cat.” But we believe the fundamental starting question is “How much do customers value our offering?” Once this has been determined, Zero Hour will help you define your pricing objectives and develop a strategic pricing scheme that is flexible, competitive, consistent with your brand, and achieves your company’s business objectives.
Go-to-Market
You have painstakingly built customer- centric strategies, products and services. Now it is time to hit the streets and tell the world about the features, benefits and value of your offerings.
Going to market means defining your channel strategies, and developing the tools you need to sell your vision: websites, sell-sheets, brochures, presentations, public relations, point-of-sale, advertising and promotions, etc.
Using these and other tactics, Zero Hour will develop a program to help drive awareness, adoption and sales. Your leadership, sales team, and internal teams will receive all the materials they need to effectively sell the value of your offerings.
