An orange is an orange is an orange…unless that orange happens to be a Sunkist…” - Russell Hanlin, President Emeritus, Sunkist

Perception is reality. How people perceive your company, brand and products are determined by the verbal, written and visual messages they receive. In order to have a brand, your company must be crystal clear in presenting what you do, why you’re special and the value you provide.

Zero Hour will help you understand and define the role you want to play in the marketplace. We will also develop your written and visual brand elements so your entire organization is communicating to the marketplace in a consistent and powerful way.

Services include:

Core Brand Messaging

Core Brand Messaging acts as the foundation for all marketing programs. By working closely with your team, we will achieve brand consistency and clarity in how we talk about your market position (mission statement, positioning statement, tagline, and elevator pitch) and your value (value proposition, features, benefits, reasons to believe, proof points), plus how you tailor these messages to your various constituencies (internal stakeholders, customer stakeholders, investors, media).

Core Brand Imagery

Core Brand Imagery works hand in hand with messaging to create an image and interest in your product or service. On a more practical level, it builds recognition and recall in the minds of your customers, and it puts a consistent, professional face on your company. From logos to color palettes to graphics standards, Zero Hour can help you develop the visual foundation for your brand to make it memorable, useful and compelling.