Zero Hour client, Crawdad Technologies, has launched Wonkosphere.com - a free online service, using their patented text-analysis technology, to provide the best place to keep a finger on the pulse of the 2008 Presidential election. Wonkosphere.com scours and analyzes the blogosphere, letting you know what is being said, who is saying it, and whether they’re ranting or raving.

Wonkosphere.com is designed for bloggers, media, political activists, and political junkies who need to stay on top of the 2008 Presidential race but can’t spend all day searching for the hottest and most relevant material. Wonkosphere.com is different from other sites because it tracks over a thousand blogs and web sites per day, more than any human can read. Its patented technology text analysis technology measures each candidate’s buzz share and tone in conservative and liberal blogs, and highlights the most representative and linked posts.

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JumpBox was founded in 2006 to make the deployment and management of server software dramatically easier. It continues on that path by delivering an inexpensive and simple way to evaluate and deploy server software for Mac OS X users. JumpBox’s co-founders, Kimbro Staken and Sean Tierney, explain it best when they say that JumpBoxes make getting these applications up and running “‘drag and drop’ simple,” and as easy as “double-clicking a file.”

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The term “marketing” has sure seen its fair share of misuse, misconceptions and incomplete definitions.

When people think of “marketing” they generally think of advertising, public relations, or collateral. These are all important subsets of marketing, but they are tactics, they are not strategic drivers of your company.

Somewhere along the line, three of the “4 P’s” of marketing (Product, Price, Place, and Promotion) were forgotten.

Marketing is about increasing sales and cash flow for your company. The danger in having an incomplete definition of marketing is a lack of coordination inside your company, and a lack of clarity and consistency with your target market.

At its core, Marketing is about:

1. Finding an appropriate market opportunity and understanding the needs of that market
2. Building products and services to meet those needs
3. Convincing those people to use your product or service
4. Doing all of the above profitably

In other words…“Big M” Marketing is about doing business.

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